Challenge

A successful national general contractor, Graves Construction’s growth potential was limited due to internal team resources they could dedicate to branding and marketing.

"The value Forge Media has provided to our company is incalculable. Acting as an extension of our team, Forge have elevated our brand and approach to strategic marketing to another level. We cannot imagine operating our business without the support of the uber talented team at Forge Media Group."

- Anthony Graves - President, Graves Construction

Approach

Forge Media Group lead a discovery process that included internal and client interviews as well as a competitive landscape audit to inform a new brand position, messaging and brand look and feel. This manifested into support for two national trade shows, brand development, brand video, sales collateral, an updated website, LinkedIn strategy/content posting and capturing project image and video content.

Impact

Growth in LinkedIn metrics in the first 30 days: +109% in page views, +134% in unique visitors, +486% in post impressions, +228% in new followers. In addition the new collateral and outward marketing is furthering their recognition as a leader in the industry.

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