Challenge
CareCredit is strengthening its brand position as a trusted authority for health + wellness educational information, and shifting consumer sentiment in regards to how the CareCredit Credit Card can be part of one's financial toolbox to manage and realize a Lifetime of Care.
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Approach
Taking a holistic approach to CareCredit’s goals, we put our strategic thinking to work, creating fresh content that supports over a dozen campaigns. We've crafted eye-catching animated videos on health & wellness education, breathed new life into infographics, and creatively repurposed a wealth of podcast content featuring medical experts and cardholder stories.
Impact
A proven track record of effective deliverables across all key digital channels including a significant push on Pinterest, Instagram, Spotify, and Apple Podcasts — driving engagement, bolstering SEO ranking, and filling consumer need for health and wellness information that cuts through a very cluttered space.
