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Challenge
Award-winning, Fortune 500 company Synchrony Bank saw an opportunity to broaden their brand’s reach in front of viewers consuming streaming media. In an effort to test the streaming platform’s market and reach audiences in a new way, Synchrony Bank entrusted Forge Media Group to deliver national commercials on budget and on-time.
Full Cuts
More Vacation - :30
More Cafe - :15
More Home Reno - :15
Approach
Unfazed by an expedited timeline and conservative resources, the team leveraged its experience, ingenuity and creativity to produce three national spots while achieving Synchrony Bank’s vision of including a tropical beach-front vacation destination – (without having to get on an airplane).
Social Cuts
More Vacation - Family Beach
More Vacation - Surf Time Social
More Vacation - Couple at Bar
Social Cuts
More Cafe - CC Transaction Social
More Cafe - Cheers Social
More Cafe - Grand Opening Social
More Home Reno - Fire Pit Cheers Social
More Home Reno - Fire Pit Progress Social
More Home Reno - Kitchen Planning Social
More Vacation - Family Beach
More Vacation - Surf Time Social
More Vacation - Couple at Bar
Impact
The “More Savings” commercials allowed Synchrony Bank the potential to deploy a multimedia campaign inspired by the initial broadcast media spots.
Digital Ads
More Cafe - Ad 1
More Cafe - Ad 2
More Home Reno - Ad 1
More Home Reno - Ad 2
More Vacation - Ad 1
More Vacation - Ad 2
More Vacation - Ad 3
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Suite 605
Lake Forest, CA 92630
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Social Photos
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More Home Reno - 3972
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More Vacation - 6290
