Challenge
Although Kia has a national agency, there are many needs that arise for PR, press and experiential vehicle activations. Forge has been an integral part of helping to create this content as we are a different kind of partner for Kia.
“Capturing high-quality video assets on short notice and within tight budget parameters keeps the Kia America Corporate Communications department coming back to Forge time and time again. Every aspect of the project is handled expeditiously and professionally. From initial estimate to on-set management to providing the final assets in a timely manner, Forge consistently exceeds our expectations.”
- James Hope - National Manager, Product Communications
Approach
Forge works closely with C-suite executives and the national PR team on a regular basis to capture vehicle running and lifestyle footage, as well as still photography that adheres to the high standards Kia has set for its national advertising and promotion campaigns.
Impact
For each project our approach is designed with maximizing the content delivered. Due to our unique approach, Kia has been able to repurpose the content across multiple campaigns and has delivered beyond expected value.
