Challenge
Igloo and the directing duo at Awesome Forces had a fantastic concept but needed our experience to make this complex project happen within a tight timeline.
"Working with The Forge team on every project is a huge benefit, because the energy of the crew bleeds through on screen. They have an incredible level of professionalism and eye for detail, but even more beneficial is the level of fun and camaraderie on set that truly adds a level of energy to the finished product as well."
- Jason deVilliers
Approach
Using our extensive history in production with costumed characters and puppets, we put together a thoughtful production plan using technology and techniques to maximize our crew and limited number of yetis.
Impact
A wildly fun concept paired with successful execution resulted in an unforgettable spot that went on to develop recognition in the advertising world as well as bring forth Igloo in a competitive market.
